Larry Lim Did SEO for Jipaban?

I did a search for “online shopping” on google.Com.Sg and saw Ming’s Jipaban.Com listed on the number two spot out of 400 million search results. I also just learnt today that the person behind this is none other than Singapore SEO Consultant, Larry Lim. If you’ve been living under a rock, Jipaban is currently the hottest online shopping website in Singapore and is home to many popular local fashion brands like Bonito Chico and Oh My Muffins.

I first knew Larry back in 2005, when he was just starting out – he actually provided his SEO services for free just to get things moving. Then he got a big break in 2007 in the form of HomeCamera.Com, a unit of Singapore’s third biggest mobile operator M1. From there, other big name companies begin contacting him and pretty soon he had clients like Singapore Press Holdings, Edelman, Popular Holdings and P1 WiMAX under his belt.

SEO, which stands for Search Engine Optimization, is the process of optimizing your website with the purpose of ranking higher in the search results of Google, Bing and Yahoo. There are a series of steps involved, beginning with analyzing keywords to target, changing the website content and HTML codes to increase relevance, and building links to increase the website’s “trustworthiness” in the eyes of the search engines.

Of course, the above is just a very basic description of what SEO is about. The more advanced marketers even employ blackhat SEO methods that can get the website to the top of the search results faster with less effort required. Although Google cautions against blackhat methods, there are some safe and legal blackhat tactics that are harmless.

Apart from SEO, Larry Lim also does Google AdWords campaign management. AdWords is Google’s advertising program and arguably the biggest online advertising platform in the world, because it reaches 80% of the Internet population.

 

SEO – Website Optimization

In order to get your website the visits and views a business owner is looking to get, adwords management, and the top google adwords services are going to have to be employed by the SEO company that is hired for the job. No matter which company you choose to hire for the SEO services, making sure they have the experience and expertise in dealing with adwords management and the google adwords services, are factors to keep in mind when deciding on the best company to hire for the job at hand. The more experienced they are with search engine optimization and what it can do for your website, the greater the results a business onwer can hope for when they are choosing the best forms of internet marketing to turn to for the job. Due to the fact that search engine marketing is the most widely used option today, businesses who turn to it are going to get the desired results they are hoping for, see the returns on money they are spending to market, and get the visits they are hoping for to their site, in order to see the revenues and profits come in to their site over time.

When deciding on which company is the best SEO company to work with, a business owner has to consider all options, as well as all of the SEO services they are going to get for the price they are paying. From online marketing, to back links, to key word and phrases generating, everything has to be considered when it comes to search engine optimization, and getting the desired results which a business owner is hoping to see over an extended period of time when they are choosing some of the top marketing options for their online sites. No matter what type of online site it is, the better the marketing, and the better the search engine marketing is, the greater the results a business owner can hope to see over a period of time, and the higher the returns they are going to see after a period of marketing has been done for the site online. The more time the business owner takes in choosing the top SEO comapnies and services, the greater the returns they can hope to get, and the more profits they can expect to earn due to the fact that they are ranking up higher on all of the major search engines and search sites.

When choosing internet marketing as the main form of marketing for your company, making sure you are working with the best SEO comapnies for the job, which offer the greatest services for the lowest costs, are all factors to keep in mind when deciding who to hire for the job, which companies to rely on for services, and where you are going to see the greatest returns from, when the time does come to select the companies to work with for the online marketing jobs that are going to be done for your online site. Read more: Google And How it Shaped Today’s SEO Practices.

 

Why does Google give SEO advice? Watch this video

The Availability of SEO Services in Malaysia

If you have a corporate website, you’d probably have heard of Search Engine Optimization before, and how it’s so magical it can propel your website to the number 1 position on Google and send unlimited sales leads your way.

…at least that is what the many SEO companies in Malaysia would have you believe. Unfortunately, that notion is quite far from reality.

Search Engine Optimization or SEO, describes the process of optimizing a website for the purpose of increasing its visibility in the organic search engine results. For example, if you are a shoe retailer in Malaysia, you’d want people to see your website when they search for “cheap shoes malaysia” on Google.com.

By visibility, I mean being able to show up in the search results for as many related keywords as possible, and to rank as high as possible – preferably in the top 5 of the search results. The reason being that the top 4 spots on the search results receive an average 70% of the total click-through, hence, it’s not enough to rank 5 or below.

The downsides of SEO are that it requires a lot of technical knowledge and manual labour. In addition, there is no guarantee that your website will rank on the first page because you are technically trying to manipulate the search results, with SEO. And a search engine like Google, for example, uses over 2,000 different signals to rank websites in their search results to fight against this “manipulation”.

Although it is possible to optimize your own website, it is best left to the experts because not only does SEO requires lots of technical knowledge, it also entails lots of manual jobs like content writing and consistent link-building.

However, there are a number of SEO companies in Singapore and Malaysia, that you can outsource the job to. One such company that I recommend is SearchGuru, which has been providing SEO services since 2005 and boasts a list of big name clients.

Still, I’d recommend that you equip yourself with some basic SEO knowledge beforehand so that you know exactly what the SEO company is trying to sell you. Most important, never engage an SEO consultant based on price alone because as they say, “pay peanuts and you get monkeys”.

Heard About The Best Spinner?

We got an email from a hosting client yesterday, asking about using The Best Spinner to generate content from PLR articles for article marketing. Here at Questnet, we’ve always advised clients to write useful and original content but here goes our take on the spinning software anyway. Read the rest of this entry »

Social Media Marketing

In today’s digital age, any modern company will know the importance of having constant communication with their customersĀ and Social Media Marketing does just that. Consequently, when it comes to Social Media Marketing, these 2 websites always come to mind first – Facebook and Twitter.

Take for example our client, QNET, an e-commerce basedĀ  network marketing with a 10-year old history. The company takes Social Media Marketing very seriously and have deployed a blog, Facebook fan page and Twitter to keep in touch with their 5 million members worldwide. Read the rest of this entry »